Knowledge Hub
Discover actionable insights from marketing operations experts, real customer success stories, and webinar recordings.
An AI teammate for your enterprise marketing operations, with you in control
Ajay Sikri and Arvind Aiah show how Agent Studio takes on the work around the work in marketing operations. You describe the task in plain English, review what the AI proposes, and approve what goes live.
Speakers: Ajay Sikri and Arvind Aiah
Your Marketing Database: Who's Actually Accessing It Right Now? | Marketing Ops Governance
Ajay Sikri and Arvind Aiah explain who can reach your marketing database today, and how continuous monitoring keeps access visible, flags unusual activity early, and keeps you audit-ready.
Speakers: Ajay Sikri and Arvind Aiah
Why Asset Naming Matters in Marketo: A Simple Guide to Building Consistency and Control
Keeping your Marketo instance clean and well-organized is harder than it sounds. As teams grow, campaigns multiply, and new assets are created daily, naming quickly becomes chaotic.
How Advisory automated Salesforce and AWS data syncs with PortQii EDI platform for seamless multi-instance integration.
Unifying Salesforce, Marketo, and AWS into One Connected Workflow
How Optum transformed marketing operations by connecting multiple Salesforce and Marketo instances
From Disconnected Systems to Unified Workflows
Oracle Eloqua 25D: AI-Refined Content, Redwood Audit, and SSO-Only Security
Eloqua 25D introduces a modern HTML Source Editor, in-editor Content Assistant, and a Redwood Audit Log for clearer visibility and governance. With optional SSO-only login and expanded Gen AI availability, this release elevates creativity, compliance, and control.
Oracle Eloqua 25C Release: AI-Powered Marketing Takes Center Stage
Oracle Eloqua’s 25C release brings AI-powered multi-language content generation, precision send-time optimization, and a sleek Redwood interface that makes marketing smarter and faster. Explore how Eloqua’s newest update bridges creativity, data, and automation to elevate global marketing performance.
How I Stopped Worrying and Learned to Love the Governance
AI is here. It's dazzling. It's fast. It's a little too confident. But governance isn't sexy - it's the brakes on your Ferrari that keep your marketing machine from exploding.
The State of Marketing Operations 2025: Governance in the AI Era
Comprehensive research on how marketing operations teams are adapting governance strategies for AI-powered marketing automation.
Oracle Eloqua 25B Release: 5 Features That Will Transform Your Marketing Operations
Discover the game-changing features in Oracle Eloqua's 25B release that will revolutionize how marketing operations teams manage campaigns and data.
How Asset Dependency Manager transformed Eloqua performance for a Fortune 500 real estate company
Automating for Efficiency and Tech Debt Management
Mastering Governance in Marketing Operations: A Complete Guide for Eloqua Teams
Learn how to implement effective governance strategies that scale with your marketing automation platform and team growth.
How Transporter Sync enabled seamless marketing operations transition with 10X faster migration
Fortune 500 Company Completes Divestiture in 4 Weeks.
How Asset Naming Assistant transformed healthcare marketing operations across 5 regions
Consistent and Comprehensive Campaign Tracking.
Oracle Eloqua 25A: Five Features Every Marketing Operations Team Should Know
Explore the latest Eloqua 25A features that are transforming marketing operations workflows and campaign management.
How to Clean Your Eloqua Instance and Keep It Clean
A comprehensive guide to decluttering your Eloqua instance and maintaining optimal performance through proper asset management.
How Transporter Sync transformed a 3-4 month project into 10 days for a $25B company
How Transporter Sync transformed a 3-4 month project into 10 days for a $21B company.
Is Your Eloqua Integration Bulking Up Your Instance?
Learn how poorly managed integrations can bloat your Eloqua instance and discover strategies to maintain optimal performance.
Best Practices for Naming Conventions in Marketing Automation
Establish consistent naming conventions that scale with your team and make asset management effortless.
Why Eloqua Teams Need Asset Naming Assistant
Discover how automated naming conventions can transform your marketing operations workflow and reduce manual errors.
How External Data Intelligence transformed PAM company's marketing operations with real-time data access
Data Virtualization for Agile Marketing.
The Easiest Way to Create Family Folders in Eloqua
Streamline your Eloqua organization with automated folder creation and management strategies.
How to Estimate Eloqua Migration Efforts with Our Calculator
Use our migration calculator to accurately estimate time and resources needed for your Eloqua migration project.
The End of Native Salesforce Integration: What Eloqua Users Need to Know
Navigate the changes in Eloqua-Salesforce integration and discover alternative solutions for seamless data flow.