Fortune 500 Real Estate Company

Annual Revenue
$21B
Operations
80+ Countries
Workforce
103,000+

Background

One of our customers, a Fortune 500 company with operations spanning over 80 countries and a global workforce exceeding 103,000, has relied on Oracle Eloqua as its Marketing Automation platform for more than a decade. However, they confronted a significant hurdle when the performance of their Eloqua instance began to dramatically slow down.

Critical Performance Issue: This downturn was not only hindering the team's ability to meet their marketing objectives but also impeding their capacity to deliver optimal results. Frustration grew within the team as they grappled with decreased ROI amidst escalating marketing expenses.

Upon conducting a thorough root cause analysis, the Marketing Operations (MOPS) team pinpointed a critical issue: an excessively high volume of marketing assets in their instance, surpassing Oracle's recommended limits.

Challenges

Over time, any system, whether on-premises or SaaS-based, experiences performance degradation. The company's Eloqua instance was no exception. With a global team of MOPS users and external vendors assisting with execution services, the instance became a hub for creating a plethora of marketing assets including emails, campaigns, and landing pages, essential to support their fast-paced marketing requirements.

However, the growing number of assets wasn't met with a corresponding removal of those no longer needed. This was partly due to the complexity associated with asset removal in Eloqua and similar marketing operation platforms, where unintended consequences could arise.

The accumulation of these unaddressed issues led to the accrual of significant Tech Debt, presenting substantial challenges for the team.

Sluggish Performance
The overloaded instance severely impacted operational efficiency. Critical tasks such as email/landing page/campaign creation and execution, as well as metric analysis, were all impeded by the instance's sluggishness.
Complex Asset Dependencies
While the MOPS team attempted manual removal and employed scripts, these methods only proved effective for a limited set of easily removable assets. They fell short when it came to resolving intricate dependencies.
Non-Scalable Approach
The team invested a considerable amount of time in the cleanup process, but this approach was neither efficient nor scalable. It also diverted valuable time away from essential operations.

Solution

Portqii's Asset Dependency Manager (ADM) solution, meticulously crafted to address challenges commonly faced by Eloqua platforms.

Drawing from their prior experience with Portqii, the company turned to the company for a remedy. Portqii recommended the deployment of their Asset Dependency Manager (ADM) solution, meticulously crafted to address challenges commonly faced by Eloqua platforms.

Implementation of ADM: With commendable swiftness, Portqii integrated ADM, harnessing its robust engine and intelligent workflows. This implementation facilitated the seamless removal of redundant assets.

⚡
Accelerated Asset Cleanup
The ADM solution allowed the company to accomplish in a matter of weeks what would have otherwise taken a full year.
🎯
Optimized Asset Count
Through the removal of unused and stagnant assets, along with their associated dependencies, the company successfully brought down the asset count to align with Oracle's recommended levels.
🚀
Focused Marketing Operations
With the automated cleanup process in place, the marketing operations team could redirect their efforts towards core functions.

Results

By leveraging Portqii's ADM solution, the company successfully tackled its Eloqua performance issues, demonstrating the effectiveness of automated asset management in optimizing marketing operations. The accelerated cleanup not only improved platform performance but also contributed to a more efficient and satisfied marketing team.

😊
Revitalized Team Morale
The implementation brought a renewed sense of enthusiasm and productivity to the MOPS team with improved system performance.
⚡
Enhanced Operational Efficiency
The optimized performance led to streamlined marketing operations with greater speed and precision in critical tasks.
🔧
Automated Tech Debt Management
Provided a robust framework for automated tech debt management, preventing future accumulation of technical debt.
🚀
Accelerated Asset Cleanup
Enabled asset cleanup in a fraction of the time, allowing the team to redirect focus toward strategic marketing initiatives.
📈
Improved ROI and Cost Efficiency
Experienced an upswing in ROI with reduced unnecessary assets and streamlined processes contributing to cost savings.

Transformational Impact: The accelerated cleanup not only improved platform performance but also contributed to a more efficient and satisfied marketing team. This time-saving measure allowed the team to redirect their focus toward strategic marketing initiatives, resulting in a marked increase in overall productivity.