🔍 External Data Intelligence

Real-time customer data.
Zero syncs.

EDI connects Eloqua, Marketo, Hubspot to Salesforce/Snowflake live—build segments on source data, cut sync/storage costs by 45–75%, and stop maintaining brittle pipelines.

75%
Cost reduction
No
Data syncs required
Real-time
Data access

The Data Sync Problem

Marketing teams are drowning in data sync costs and complexity. Traditional approaches require expensive ETL processes, constant maintenance, and still leave you with stale data that's hours or days behind reality.

Every additional data source means more sync jobs, higher costs, and increased risk of data inconsistencies that can derail your campaigns.

Increasing sync costs
More sources → more jobs → more cost.
Hours to days of data latency
Decisions made on yesterday’s data.
Brittle jobs, missed launches
One failure, campaigns slip.
Maintenance overhead
Constant fixes, zero leverage.
💸
Expensive data syncs eating your budget

Direct Data Access

Skip the syncs and access your data directly. Our intelligent platform connects to your data sources in real-time, eliminating the need for expensive ETL processes.

🔗

Direct Database Connections

Connect directly to your databases, data warehouses, and APIs without intermediate sync layers. Real-time access to fresh data every time.

🧠

Smart Segmentation

AI-powered segmentation engine that creates dynamic audiences based on real-time data patterns and behavioral triggers across all your data sources.

Real-Time Queries

Execute complex queries across multiple data sources in real-time. No waiting for sync jobs or dealing with stale data that's hours behind.

🔒

Enterprise Security

Bank-level encryption, role-based access controls, and audit trails ensure your data remains secure while being accessible to authorized users.

📊

Unified Data View

Single interface to access data from CRM, ERP, analytics platforms, and custom databases. No more switching between multiple systems.

🎯

Campaign Optimization

Use real-time data insights to optimize campaigns on the fly. Adjust targeting, messaging, and timing based on live customer behavior.

How It Works

Our platform eliminates data syncs by connecting directly to your sources and providing real-time access through intelligent APIs.

1

Connect Data Sources

Securely connect to your databases, CRM systems, analytics platforms, and APIs using our pre-built connectors or custom integration options.

  • 50+ pre-built connectors
  • Custom API integrations
  • Secure authentication
  • Connection health monitoring
🔌
Connecting to data sources...
2

Map Data Relationships

Our AI automatically discovers relationships between data sources and creates a unified data model that understands your customer journey across all touchpoints.

  • Automatic relationship discovery
  • Unified customer profiles
  • Cross-source data mapping
  • Data quality validation
🗺️
Mapping data relationships...
3

Create Smart Segments

Build dynamic audience segments using real-time data from all your sources. Segments update automatically as customer behavior and data changes.

  • Visual segment builder
  • Real-time audience updates
  • Behavioral trigger rules
  • A/B testing capabilities
🎯
Creating smart segments...
4

Activate in Campaigns

Use your real-time segments and data insights directly in your marketing automation campaigns. No exports, no delays, just instant activation.

  • Direct campaign integration
  • Real-time personalization
  • Automated trigger campaigns
  • Performance tracking
🚀
Activating campaigns...

Proven Cost Savings

See the dramatic cost reductions and efficiency gains teams achieve by eliminating data syncs.

75%

Cost Reduction

Average reduction in data infrastructure costs by eliminating expensive ETL processes and sync jobs.

90%

Faster Data Access

Real-time data access eliminates waiting for sync jobs and provides instant insights for campaigns.

60%

Maintenance Reduction

Less time spent maintaining sync jobs, troubleshooting failures, and managing data pipelines.

100%

Data Freshness

Always access the most current data without delays from batch processing or sync schedules.

Connect Any Data Source

Pre-built connectors for popular platforms plus custom integration options for your unique data sources.

🏢

CRM Systems

Salesforce, HubSpot, Microsoft Dynamics

📊

Analytics Platforms

Google Analytics, Adobe Analytics, Mixpanel

🛒

E-commerce

Shopify, Magento, WooCommerce

💾

Databases

MySQL, PostgreSQL, SQL Server, Oracle

☁️

Cloud Platforms

AWS, Azure, Google Cloud, Snowflake

📱

Social Media

Facebook, LinkedIn, Twitter, Instagram

📧

Email Platforms

Mailchimp, Constant Contact, SendGrid

🔧

Custom APIs

REST APIs, GraphQL, Webhooks

Don't see your data source?

We can build custom connectors for any data source with an API or database connection.

Stop Paying for Data Syncs

Join marketing teams who have eliminated sync costs and gained real-time data access with External Data Intelligence.