Marketing Calendar puts all your Eloqua and Marketo campaigns on a shared, filterable timeline and shows exactly where audiences overlap, so you can space out sends and protect your contacts before anything ships.
Agents do the work. You approve every move.
Oracle Eloqua
Adobe Marketo
What Marketing Calendar does
One shared timeline
When your schedule is spread across instances and tools, no one can see the full picture, and pile-ups slip through unnoticed. Marketing Calendar pulls every connected campaign onto one color-coded timeline, so active, scheduled, draft, and completed work all sit side by side. Programs stretch across their run dates and point-in-time sends pin to the exact day.
Audience overlap
Over-mailing is the fastest way to lose a subscriber, and it happens when two campaigns quietly share the same contacts in the same window. The overlap view analyzes contact membership across campaigns and shows which ones collide, how many contacts they share, and by what percentage, with summary totals up top and a per-campaign breakdown underneath.
Campaign detail in context
A percentage on a dashboard is not enough to act on. Open any campaign and Marketing Calendar shows its status, its run dates, how many contacts it holds, its email steps, and precisely which other campaigns it overlaps. That is the context you need to decide whether to reschedule it, trim its audience, or let it run as planned.
Admin filters
Not every campaign belongs on the shared timeline. Administrators set default filters that decide which campaigns sync and appear, so the calendar stays focused on the work that matters and everyone sees the same curated view. Those filters are controlled by admins, not end users, which keeps the picture consistent for the whole team.
Excluded contacts
Test records and non-target contacts quietly inflate every overlap count until no one trusts the numbers. Administrators maintain a shared excluded-contacts list that keeps those contacts out of the calculation, so the counts and percentages reflect real audiences. End users get accurate overlap without being able to skew it.
One standard, both platforms
Most teams run more than one platform, and the schedule that matters is the combined one. Marketing Calendar works natively on Oracle Eloqua and Adobe Marketo, so whichever you use, the timeline, the overlap analysis, and the filters all behave the same way. Draft planning lets you drop an unlaunched campaign onto the calendar with planned dates and preview its overlap before you commit.
Segment overlap
Compare your audiences and see exactly how much they share, so you can spot the same contacts being targeted by competing campaigns before anything goes out. Counts and percentages for every comparison help you make smarter audience decisions up front and avoid over-mailing.
Multi-instance view
Teams that run separate Eloqua instances by brand, region, or business unit can put two or more on the same timeline and surface overlapping schedules that no single instance would ever reveal.
Why timing matters
More than half of consumers say the most common reason they leave a brand's list is that the emails arrive too often. When campaigns collide in the same inbox, the cost is measured in lost subscribers, not just lower open rates.
Source: HubSpot, Why Consumers Subscribe and Unsubscribe from Email.
How it works
Connect your Eloqua or Marketo instance and Marketing Calendar pulls in your campaigns, Eloqua campaigns or Marketo Programs and Batch Smart Campaigns, on a scheduled sync cycle.
Every synced campaign appears on a shared, color-coded, filterable timeline, across one instance or several at once.
Review overlap across campaigns and segments, exclude test contacts for accuracy, and use draft planning to test overlap before a campaign goes live.
Marketing Calendar gives you one trusted picture of everything your team has scheduled, so you can catch conflicts early and plan with confidence. And because it only reads and analyzes your campaigns, exploring overlap or testing a new plan never puts anything live at risk.
Trust and security
Default filters and the shared excluded-contacts list are controlled by administrators, not end users, so overlap numbers stay consistent for everyone. Data refreshes on a scheduled sync rather than in real time, and because the agent is read-only, nothing it shows can change what is live in Eloqua or Marketo. You get one trusted picture of the schedule without any risk to your campaigns.
Frequently asked questions
No. Marketing Calendar is read-only over your campaign data. It visualizes your schedule and analyzes where audiences overlap, and it never sends, edits, activates, or deletes a campaign in Eloqua or Marketo.
It syncs on a schedule rather than in real time. Campaigns you create or change in Eloqua or Marketo after the last sync appear on the calendar at the next sync cycle, so you are always planning against a recent, consistent snapshot.
Yes. Marketing Calendar runs natively on both Oracle Eloqua and Adobe Marketo. On Eloqua you can also put two or more instances on one timeline. Overlap is calculated within a single platform, so a contact who is in both an Eloqua campaign and a Marketo campaign is not reported as cross-platform overlap.
On Eloqua the calendar shows campaigns across active, scheduled, draft, and completed statuses. On Marketo it shows Programs and Batch Smart Campaigns. Trigger Smart Campaigns are excluded by design, and a Marketo end date with no value is a calculated estimate rather than a value pulled from Marketo.
Administrators set default filters that control which campaigns appear and maintain a shared excluded-contacts list, so test and non-target contacts do not distort overlap counts. Those settings are controlled by administrators and cannot be changed by end users, which keeps the numbers consistent for the whole team.
Bring your Oracle Eloqua or Adobe Marketo instance to the demo. We'll put your live campaigns on one shared timeline, show you exactly where audiences overlap, and walk through how to space out sends before anything ships.