Pre-Send QA for Marketo

Stop reviewing what a machine should catch.

Automate QA so your team only reviews what matters.

20+ automated checks. One structured audit trail. Every program, before every send.

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Compatible With: Adobe

Built for marketing ops teams who are accountable when things go wrong.

Automated Check Engine

Program Setup
Required tokens, UTM values, campaign dates, exclusion list, audience size
Email Settings
Naming convention, sender/reply-to, subject length, preheader length, web page view
Email Content
All hyperlinks, unsubscribe link, header/footer count, mailto links, social icon URLs
Smart List
Opt-out filter, suppression list, no filter errors

Run all enabled checks against a Marketo program in seconds. No manual steps, no tab-switching, no spreadsheets.

  • Summary at the top shows passed, failed, and warnings - so you know exactly where to focus
  • Each check returns a specific detail message: what was found, what was expected, and why it matters
  • Point-in-time snapshot on every run - program state captured at start, so results are always consistent and auditable
  • Re-run after fixing issues in Marketo - previous runs preserved in full history

Configurable to Your Standards

Check settings panel with org-configured required tokens, naming pattern, and UTM values

Every org has its own naming patterns, required tokens, UTM standards, and compliance rules. QA Compliance enforces yours - not a generic default.

  • Toggle checks on or off, set severity per check (Error vs. Warning), and mark checks as required to block submission
  • Set org-level parameters: required token lists, naming regex patterns, UTM allowed values, suppression list names
  • Mix automated, semi-automated, and AI checks in a single run - each with independent severity and required flags

Semi-Automated Checks

Semi-automated check with extracted Marketo values for review

Some checks need a human decision - but not a human doing the lookup. Semi-automated checks pull the data so your team confirms what's there, not hunts for it.

  • Pulls live Marketo data directly into the review - no tab-switching, no copy-pasting
  • Surfaces the exact email, setup fields, and token values so you confirm what's real, not what you remember
  • Flags empty fields, misconfigured triggers, and unresolved tokens before they reach your audience
  • Every confirmation is timestamped and attributed - you always know who reviewed what

Your Rules, Applied by AI

AI check authoring form with prompt editor and variable selector

Every org has standards that don't fit a checkbox - naming conventions, compliance language, brand voice, program structure. Write them as plain-text prompts. The AI enforces them on every run.

  • Ready out of the box: 6 predefined checks cover subject line quality, placeholder detection, language match, CTA clarity, email relevance, and program alignment - enable what you need, skip what you don't
  • Build your own: HIPAA language screening, brand voice enforcement, regional compliance, product positioning accuracy - if you can describe the rule, the system can enforce it

An error that reaches 50,000 contacts is not a minor incident.

Three things that happen when QA is manual, rushed, or skipped under deadline pressure.

No Recall

Broken links reach every recipient. There is no unsend.

A link that resolves to a 404 or redirects to the wrong page goes to every contact on the send list. Automated link validation catches non-2xx responses before the send window opens - not after the complaint emails arrive.

Compliance Exposure

A missing suppression list or wrong sender address isn't a typo - it's a CAN-SPAM issue.

Missing unsubscribe links, incorrect from addresses, and absent suppression lists generate legal exposure and deliverability penalties. These are exactly the checks a machine should own - not a human under a deadline.

No Audit Trail

When compliance asks who approved this, "we did a manual review" is not an answer.

A QA report with timestamped check results, named self-reviewer, and named peer-reviewer is the difference between a documented process and "I'm pretty sure someone checked it." QA Compliance produces that record automatically.

Pre-send validation shifts time pressure on your team to a systematic, machine-enforced gate - so your team's attention goes to the decisions that actually need human judgment.

Enterprise-grade security posture

PortQii is SOC 2 Type II certified. QA Compliance reads your Marketo assets to run checks - it does not store PII or email content beyond what is required to execute the validation at time of run.

SOC 2 Type II

Stop auditing with a checklist. Start shipping with confidence.

Connect QA Compliance to your Marketo instance and run your first automated QA in minutes.

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