We are in December 2020 and this is not breaking news; we know this for a while but 2020 has its ways to keep us busy with other things. If you already have last minute Christmas shopping to do, then you don't want this on your plate too.
The Oracle told you exactly what you needed to hear:
Here's exactly what she said: Integrating Oracle Eloqua with Salesforce
⚠️ Important Alert
Important Date: The Salesforce native integration will be deprecated February 01, 2021. Customers will be able to leverage the Salesforce.com Integration app in its place, and we recommend that customers start preparing in advance for this transition.
First, let's find out if this affects you.
Check Your Integration Status:
- Once you are logged into Eloqua, click on the wheel cog (settings) in the upper right corner.
- Click Integration under 'Platform Extensions'.
- Look for the numbers under Salesforce Integration Status.
- If either Successfully Imported, Completed Update or Pending Status is Zero, you can skip reading the rest and enjoy the holiday season. If not, read on...
What will happen on 1st February 2021?
Truthfully speaking, no one knows! The integration between Eloqua and Salesforce may just go on without a glitch, except: We can't be sure of it and if something breaks down, it will do so without any warnings or error messages!
If that something breaks down, there is a big chance that the generated reports will be skewed and the sales team may miss out on leads. We won't have Oracle supporting us to fix those breakdowns.
So, here's what we can do:
In our experience, our clients take about 3 to 4 weeks to complete the migration from the native integration to the Salesforce.com Integration app. Knowing that, we need to have a tight project plan. Recognize the RACI team and follow the steps:
Migration Timeline & Recommendations:
- Timeline: 3-4 weeks for complete migration
- Project Planning: Create tight project plan with clear RACI matrix
- Sales Team Impact: Critical to maintain lead flow and reporting accuracy
- Support Consideration: Oracle will no longer provide support for native integration issues
Given how touchy the sales team is about their reports and leads, we suggest you start right away, or reach out to us and let us complete the migration. We have done this several times, so we know all the nuts and bolts.
🚨 Action Required
Don't wait until the last minute! Start your migration planning now to ensure a smooth transition without disrupting your sales operations.
The transition from native Salesforce integration to the new Salesforce.com Integration app is not just a technical upgrade—it's a critical business continuity measure. Organizations that delay this transition risk:
- Data Sync Failures: Leads may not flow properly between systems
- Reporting Inaccuracies: Sales metrics and attribution may become unreliable
- Lost Opportunities: Sales team may miss critical leads due to integration failures
- No Support: Oracle will not provide assistance for native integration issues
Our team has successfully completed dozens of these migrations and understands the intricacies involved in maintaining data integrity while transitioning between integration methods. We can help ensure your migration is completed smoothly and on schedule.