At portQii, we help organizations realize their true marketing potential by combining marketing strategy, technology and data to the complete marketing architecture.
© 2025 portQii Pte Ltd.
Discover how a leading S&P 100 technology company used PortQii's Asset Dependency Manager to streamline their Oracle Eloqua platform and dramatically improve marketing operations efficiency.
Stagnant assets and operational inefficiency were hindering marketing performance
Over time, this leading S&P 100 technology company's digital marketing platform accumulated a substantial number of legacy Oracle Eloqua assets across various categories, including forms, landing pages, campaigns, emails, segments, and picklists.
These assets, while potentially historical, were no longer actively engaged, contributing to system clutter and potential inefficiencies. The customer recognized the need to streamline their system to improve performance, maintain data hygiene, and ensure that their marketing efforts were focused on current and relevant content.
The primary challenge: Identify and remove stagnant assets systematically and effectively without disrupting active campaigns or essential dependencies.
A structured, dependency-based cleanup methodology using PortQii's Asset Dependency Manager
Success was explicitly defined by identifying and removing stagnant assets based on business-approved qualification criteria, achieving deletion of at least 50% of legacy Eloqua assets across major categories. Assets had to meet specific inactivity thresholds: 25 months no engagement, low dependency, and low activity.
Before cleanup commenced, extensive customer involvement was crucial including review and approval of qualification criteria for each asset type, approvals on lists of assets slated for deletion, and confirmation of the dependency handling approach, especially for completed campaigns.
A dependency-based ordering was critical to prevent issues. Campaigns were deleted first as they often hold dependencies for emails, landing pages, and forms. Emails were deleted next, after campaign dependencies were cleared. Finally, Landing Pages, Forms, Segments, and Picklists were deleted based on their inter-dependencies.
The Asset Dependency Manager (ADM) platform served as the central application for meticulously organizing and executing the cleanup. A total of 124 packages were created to manage the deletion process, with separate packages for each major asset type and strategic splitting based on dependency counts.
Exceeding expectations across all asset categories
9,536 campaigns deleted out of 10,060 qualified, achieving an impressive 94.79% completion rate
17,591 emails removed from the original 19,969 qualified, reaching an 81.64% completion rate
9,707 segments cleaned from 10,954 qualified, achieving an excellent 88.61% completion rate
5,851 forms deleted out of 6,643 qualified, reaching a strong 88.07% completion rate
Removed 138,044 campaign dependencies from segments and resolved thousands of other cross-asset dependencies
Dramatically improved platform performance and operational efficiency through comprehensive asset cleanup
Critical insights for successful large-scale asset cleanup projects
The most significant delay factor was the customer verification stage. Clear, upfront agreement on criteria and a structured review process can mitigate these delays.
The intricate web of dependencies necessitated a phased, careful deletion strategy. Tools that simplify dependency identification and resolution are crucial.
The ability to process multiple packages in parallel significantly reduces the overall project timeline, constrained only by API limits.
Discover how PortQii’s Asset Dependency Manager can streamline your Oracle Eloqua platform and boost operational efficiency.
At portQii, we help organizations realize their true marketing potential by combining marketing strategy, technology and data to the complete marketing architecture.
© 2025 portQii Pte Ltd.
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