The company

At portQii, we help organizations realize their true marketing potential by combining marketing strategy, technology and data to the complete marketing architecture.

© 2025 portQii Pte Ltd.

✨ Customer Success Story

70,000+ Assets Cleaned.
Operations Transformed.

Discover how a leading S&P 100 technology company used PortQii's Asset Dependency Manager to streamline their Oracle Eloqua platform and dramatically improve marketing operations efficiency.

70K+ Assets Cleaned
94.79% Completion Rate
124 Cleanup Packages
7 Months to Complete

The Challenge

Stagnant assets and operational inefficiency were hindering marketing performance

System Clutter Impacting Performance

Over time, this leading S&P 100 technology company's digital marketing platform accumulated a substantial number of legacy Oracle Eloqua assets across various categories, including forms, landing pages, campaigns, emails, segments, and picklists.

These assets, while potentially historical, were no longer actively engaged, contributing to system clutter and potential inefficiencies. The customer recognized the need to streamline their system to improve performance, maintain data hygiene, and ensure that their marketing efforts were focused on current and relevant content.

The primary challenge: Identify and remove stagnant assets systematically and effectively without disrupting active campaigns or essential dependencies.

Initial Asset Inventory

22,000 Landing Pages
20,000 Emails
15,000 Segments
12,000 Campaigns

The Solution

A structured, dependency-based cleanup methodology using PortQii's Asset Dependency Manager

1

Defining Success Criteria

Success was explicitly defined by identifying and removing stagnant assets based on business-approved qualification criteria, achieving deletion of at least 50% of legacy Eloqua assets across major categories. Assets had to meet specific inactivity thresholds: 25 months no engagement, low dependency, and low activity.

2

Customer Collaboration & Approval

Before cleanup commenced, extensive customer involvement was crucial including review and approval of qualification criteria for each asset type, approvals on lists of assets slated for deletion, and confirmation of the dependency handling approach, especially for completed campaigns.

3

Dependency-Based Asset Ordering

A dependency-based ordering was critical to prevent issues. Campaigns were deleted first as they often hold dependencies for emails, landing pages, and forms. Emails were deleted next, after campaign dependencies were cleared. Finally, Landing Pages, Forms, Segments, and Picklists were deleted based on their inter-dependencies.

4

Package Creation & Execution

The Asset Dependency Manager (ADM) platform served as the central application for meticulously organizing and executing the cleanup. A total of 124 packages were created to manage the deletion process, with separate packages for each major asset type and strategic splitting based on dependency counts.

Outstanding Results

Exceeding expectations across all asset categories

📊

Campaign Cleanup

9,536 campaigns deleted out of 10,060 qualified, achieving an impressive 94.79% completion rate

📧

Email Optimization

17,591 emails removed from the original 19,969 qualified, reaching an 81.64% completion rate

🎯

Segment Streamlining

9,707 segments cleaned from 10,954 qualified, achieving an excellent 88.61% completion rate

📋

Form Management

5,851 forms deleted out of 6,643 qualified, reaching a strong 88.07% completion rate

🔗

Dependency Resolution

Removed 138,044 campaign dependencies from segments and resolved thousands of other cross-asset dependencies

System Performance

Dramatically improved platform performance and operational efficiency through comprehensive asset cleanup

Key Learnings

Critical insights for successful large-scale asset cleanup projects

Customer Verification is Key

The most significant delay factor was the customer verification stage. Clear, upfront agreement on criteria and a structured review process can mitigate these delays.

Dependency Management is Complex

The intricate web of dependencies necessitated a phased, careful deletion strategy. Tools that simplify dependency identification and resolution are crucial.

Parallel Processing Optimizes Execution

The ability to process multiple packages in parallel significantly reduces the overall project timeline, constrained only by API limits.

Ready to Transform Your Marketing Operations?

Discover how PortQii’s Asset Dependency Manager can streamline your Oracle Eloqua platform and boost operational efficiency.