Here’s a use case:
A pet-chain is running a 6-month campaign – to clear stocks and offer discounts on dog shampoos. The shampoo is only meant for long-coated dogs. Eloqua needs to take email decisions based on past purchases, age of the dog, length of the coat, its sense of humor and its capacity to howl : )
All the necessary details are stored in enterprise platforms outside Eloqua; perhaps Salesforce, Snowflake, AWS S3, MS Dynamics CRM or some such platform. Typically, without EDI, here’s what we would do
But with EDI, your campaign can query your external sources in real-time without importing any data – and here’s how:
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