How Rolic* used
ANA WebSense
for Deeper Insights &
Better Ads Targeting
* Fictionalized case for improved communication.
Who is Rolic
The Pain points
How they cracked it
Insights for Rolic
Here's what Rolic did with fresh data:
- Created precise segments mapped to each persona
- Identified segments that had the lowest conversion rate
- Routed budgets to underperforming segments
- Created hyper-personalized ads to target these segments
Any organization can benefit from using ANA WebSense to infuse Eloqua data into ad-tech at scale !
The company
At portQii, we help organizations realize their true marketing potential by combining marketing strategy, technology and data to the complete marketing architecture.
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